“Sonic brand identity” is a thing now

When I hum "parapapapaa I'm lovin' it", you probably realise how deeply engrained some "sound logos" are. The jingles of big brands that are unmistakably associated. Ogilvy is predicting we'll go a step further...

“Sonic brand identity” is a thing now

When I hum "parapapapaa I'm lovin' it", you probably realise how deeply engrained some "sound logos" are. The jingles of big brands that are...

Navigating the Potential of Ad-Free Facebook and Instagram Subscriptions for Advertisers

The prospect of ad-free subscriptions on Facebook and Instagram is stirring up the digital marketing community. This potential shift could significantly impact how advertisers...

New Bid Strategies in Microsoft Ads: A Closer Look at Audience Ads Enhancements

Microsoft Ads has recently rolled out innovative bid strategies for audience ads, marking a significant update for advertisers leveraging this platform. This development promises...